New trends continually enter into the human resources and recruitment sectors and 2015 is not going to be an exception.
Making use of big data, the rise of mobile job hunting and retention and recruitment competing against one another are key trends we predict emerging in the next 12 months.
By big data I mean all of the data that HR departments and recruiters have access to, regarding job seekers and current employees.
With the rise of technology allowing us to store (in accordance with Data Protection Laws) and analyse more data it is becoming easier to segment and define target groups.
One of the most popular ways to use this data is to analyse generational workforce patterns. With more of the ‘baby boomer’ generation being eligible for retirement in 2015, big data could reveal a need for a younger workforce.
The solution may be a graduate recruitment drive to protect your organisation from a sudden decline in experience. As a generational shift could affect resource planning, also consider how the changes could demand a new tactical approach to recruitment.
A key feature of the millennial generation is ‘job hopping’: changing jobs frequently and an abandonment of the job for life concept.As a result of this, and an improved economy giving workers the opportunity to explore new jobs, employee retention will become an increasingly important target for many HR departments.
At the same time, as we see unemployment drop in the UK we will see more businesses competing for top talent and vacancy rates will increase along with improving business confidence.
Indeed, our 2014 Salary Survey highlighted that the majority of salaries in Peterborough had increased between 1.5 per cent and four per cent in the last 12 months.
Perhaps this could signify employers becoming more competitive about retaining and attracting talented employees. Finally, another big trend we’re predicting is a move towards job-hunting on the move. With the rise of mobile technology it’s inevitable that job seekers will begin to expect an easy way of searching for their next role whilst on the daily commute, in a waiting room or during lunch. To capture these busy and mobile job seekers, recruiters need to have a responsive website or job search app. So, those are our predictions but recruitment is constantly changing. Of course, the key to staying ahead really is a well-thought out, but flexible, strategic resource plan.