Brewery in Peterborough is jubilant after deal with leading retailer

Oakham Ales managing director Adrian Posnett on site at Maxwell Road ENGEMN00120130430160446
Oakham Ales managing director Adrian Posnett on site at Maxwell Road ENGEMN00120130430160446
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A brewery in Peterborough is celebrating after securing a prestigious contract with a leading retailer.

Oakham Ales, based in Maxwell Road, has agreed a deal to supply Co-operative food stores in Eastern England with 10,000 pints of ale.

We pride ourselves on producing innovative beers.

Adrian Posnett

The deal is to supply the 10,000 bottles of the award winning Citra golden ale over the year with the contract an on-going agreement into future years.

The listing for Oakham Ales has been agreed by the retailer as part of a move to change the way it sells real ale by offering specially selected beers from breweries near to its local stores.

Bosses of Co-operative Food say the move comes after research found that Britain seemed to have become a nation of ‘real ale’ converts.

It shows that people are now four times more likely to prefer the taste of real ale to mass-produced beers and, 71 per cent of drinkers saying it is important to find locally brewed varieties.

Joe Turner, the Co-operative’s real ale buyer, said: “The popularity of Citra is impressive and, as a convenience retailer at the heart of the community, this is an important step in our commitment to offering quality, locally sourced produce in our stores.

“It’s exciting to collaborate with breweries, such as Oakham Ales and we hope our customers really enjoy the new selection of ales that we now have on offer.”

Adrian Posnett, managing director of Oakham Ales, said: “We are delighted that The Co-operative shares our passion for great tasting locally produced real ales and is now stocking our awarding-winning Citra ale in communities close to where our beer is brewed.

“We pride ourselves on producing innovative beers packed with flavour and always using the highest quality ingredients and we know this is an approach shared by The Co-operative.”