New Peterborough baby goods store opens its doors

A new store in Peterborough selling baby goods has opened this week.

By Ben Jones
Saturday, 1st May 2021, 6:25 pm
Natalie Harper with her daughters Ruby (10) and Freya (1) at Mybaby in Stanground.
Natalie Harper with her daughters Ruby (10) and Freya (1) at Mybaby in Stanground.

Mybaby, based at The Parade, Lawson Avenue, Stanground, welcomed its first customers on Thursday (April 29).

The store stocks a wide range of items for new parents such as bonnets, teethers, rattles, changing bags and strollers from a range of top brands such as Icklebubba and iCandy.

They also have a further catalogue for customers to browse through and have items ordered in.

It has been opened by Natalie Harper and her husband Alex as a much needed place to shop for new parents after the closure of stores such as Kiddicare, Mothercare and John Lewis in the city in recent years.

Natalie said: “The response has been amazing and so many have been supportive. We’ve had people thanking us for opening up a shop like this and I’ve spoken to a few parents who have recently had to buy some of these larger items online and said they wish that we’d have been open then.

“We’ve had a great opening and we will be continuing to look to expand our range in store.”

Mybaby have been taking appointments alongside accepting walk-ins for the first week and as of next week (May 3), will be expanding the walk-in times to:

Monday- Wednesday: 9am-5pm

Thursday 12pm-8pm

Friday-Saturday 9am-5pm

Sunday 10am-4pm

Appointments can still be booked on 01733 963068 and you can follow Mybaby on Facebook or visit their website at

Natalie has also started an Instagram account to showcase some of the shop’s products (