Keeping the children entertained during the school holidays is no mean feat as new research out today by Travelodge has revealed parents in Peterborough will spend £1,450.21 to help keep their little ones entertained.
The study of 2,000 British parents has also revealed that the average family in Peterborough will spend this on: a one week holiday, two short breaks, nine day trips, treats, gifts, and childcare costs during the summer school holidays.
The report also reveals that the average parent in Peterborough has to take nine days off work in order to look after their children during the summer holidays.
The research show parents in our city will spend £667 on holidays, £370 on day trips £301 on treats and gifts and £111 on childcare.
The biggest spenders are in Worcester, where the average family will spend almost £2,000 (£1925.66) on keeping the kids entertained. This includes a whopping £800.97 on holidays and short breaks. The next biggest spenders are in Cambridge (£1759.92) and York (£1748.10).
On the opposite end of the scale, the lowest spenders are in Hull where parents will spend an average of £920.10. Making up the top three lowest spenders are families in Wrexham (£1053.27) and Gloucester (£1060.95).
The report also revealed that taking a traditional two week family holiday is becoming a tradition of the past for parents in Peterborough, as this summer just 18% are taking a fortnight break, down from 24% last year.
With around seven weeks to keep the children entertained, parents in Peterborough are now breaking up the traditional summer fortnight holiday and instead they are taking several short breaks – made up of an average of two breaks and nine day trips, giving children multiple breaks to look forward to.
The percentage of parents in Peterborough taking a multiple location break, staying in more than one place during a single trip away from home, has increased to 22% from 14% last year.
When asked, 73% of parents in Peterborough say shorter breaks like this offer better value and help alleviate the problem of boredom during the school holidays.
Shakila Ahmed, Travelodge Spokeswoman said: “Keeping the children entertained over seven weeks during the summer school holidays is no easy feat. Therefore resourceful parents are breaking up the traditional two week summer break into lots of small fun holidays. By doing this, families can explore different locations and it provides a stream of fun things for the children to look forward to.
“Taking a short break is a popular activity for families as it provides cost effective escapism. During the last 12 months we have seen a double digit increase in the number of families taking in several locations during one trip.
“Such a trip generally incorporates a seaside, rural and city break within the one trip.”