Peterborough’s latest candidate in The Apprentice has been backed as a strong challenger to be Lord Sugar’s next business partner by a city businesswoman who featured in the last series of the show.
Plumbing boss Joseph Valente has made a confident start after two episodes of the new series and was part of the all-male winning team last night (Thursday, October 15).
The self-declared ‘godfather of business’, who cites Playboy founder Hugh Hefner as his hero, also impressed Lord Sugar with his sales figures in Wednesday’s first episode despite his team making a meagre profit and losing the task.
And Joseph has been tipped to continue well into the process to become Lord Sugar’s next business partner by Nurun Ahmed who who was fired in episode three of last year’s series.
Nurun said: “He’s done quite well in the sense that he’s very assertive. He’s showing strong character in that he’s outspoken.
“In the first few episodes people sit on the fence but he’s gone straight in. He’s saying all the right things and I think he’s done really well.”
Nurun also praised Joseph’s contribution in last night’s task which saw both teams have to market a new shampoo product which contains cactus seed oil.
Joseph helped design the digital billboard which grabbed the attention of train travellers.
Nurun said: “Even though he is vocal he is making valuable contributions.”
On the task itself, she added: “The boys got it spot on in terms of getting the branding right. Unfortunately with the girls’ team the whole message was diluted.
“Although it was strong leadership [project manager] Aisha failed to take on the feedback from other members which was a major failing.”
Aisha was the second candidate to be fired after Dan in episode one.