The Bridal Centre in St John's Hill, Stamford, was declared bankrupt in July, just seven months after the shop re-opened after the fire in August last year.

Related:
Video: Shocked owners see shops go up in flames, 17 August 2007.
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Now brides looking for a bargain will be able to pick up gowns, as well as wedding accessories, including some from top designer names at discount prices when the goods will be sold from the headquarters of auctioneers CJM Asset Management in Scunthorpe.

They will be sold by public tender.

A fire wrecked the store when it was located in Bridge Street, Deeping St James, in August 2007, but owner Hannah Clemence re-opened the shop in Stamford in January this year.

However, as customers were unable to afford to pay big prices for dresses because of the financial climate, the shop failed to make enough money to remain open.

Matthew Cooper, from CJM, said: "In all we have just under 50 wedding gowns, 20 bridesmaids' dresses, a very nice selection of shoes and a range of accessories such as tiaras, necklaces and veils.

"We think that the dresses will probably make up to 50 per cent off retail prices. Clearly that is going to be quite a saving on a gown that would normally cost £2,000 or £3,000."

None of the brides who had paid deposits for dresses will lose out, after the auctioneers negotiated with manufacturers.

Mr Cooper said: "I am delighted to say that the companies have been very understanding and arrangements have been made in respect of all of the brides, none of whom will lose out.

The Bridal Centre was founded in 1997 in Market Deeping, and moved to Deeping St James in 2004.

Along with The Bridal Centre, three other shops also had their premises destroyed in the Deeping St James fire.

Evening wear shop Fusion, children's shoe shop Hopscotch and The Barber Shop were all ravaged by the flames, caused by an electrical fault above The Bridal Centre

But earlier this year, site owner Terry Wright was given approval from planners at South Kesteven District Council to build six new shops on the site, a decision that was welcomed by the other shop owners, who had forced to trade from different premises, or cease trading.

Anyone who thinks they have been affected by the closure should call 01724 334411 or 07899 951334.