VIDEO: Shoppers flock to new H&M store in Queensgate shopping centre

Shoppers outside the new H&M store in Queensgate

Shoppers outside the new H&M store in Queensgate

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Fashion retailer H&M opened its new store in Queensgate with a bang this morning (Thursday, July 28).

Shoppers passing the first floor store were greeted by dancers who had been brought in to add some excitement to the opening.

H&M has moved from its previous store in the shopping centre to take over the former Waitrose unit.

The new store has 2,061sq m of selling space, while new additions include sportswear, an extra divided range and a beauty range.

Dancers outside the new H&M store in Queensgate

Dancers outside the new H&M store in Queensgate