Help Sitemap Home Skip Navigation Contact Us Disability Statement


Premium Article !

Your account has been frozen. For your available options click the below button.

Options

Premium Article !

To read this article in full you must have registered and have a Premium Content Subscription with the Peterborough ET site.

Subscribe

Registered Article !

To read this article in full you must be registered with the site.

Nigel Thornton: Think again, Tesco - 06/12/07



Click on thumbnail to view image
Click on thumbnail to view image
Click on thumbnail to view image
Click on thumbnail to view image
Click on thumbnail to view image

Published Date:
06 December 2007
Slogans are an essential part of a big business's marketing armoury. But they have a nasty habit of coming back and biting you on the backside.
Tesco came up with a great slogan "You shop, we drop'' to promote its home delivery service, but it's looking a little lame in the light of its decision not to deliver to parts of the Ortons after 4pm.

The ban was put in place to protect its staff because of unspecified incidents that have happened in the area.

The store is absolutely correct to put the safety of its staff first, and it is indisputable that certain areas of the Ortons have a bad reputation.

The ban might be seen as a simple and sensible move to make, but it is one with the potential to have far-reaching social implications.

What needs to be established first and foremost is the existence of a threat to the safety of Tesco staff. If there is, and the police don't appear convinced, then it should be the top priority of the authorities to sort it out as soon as possible.

If it's not safe for their staff to go about their lawful business then Tesco bosses should be banging on the door of the Chief Constable and demanding something is done.

Tesco has a moral responsibility too. With two supermarkets and a huge distribution centre in the city, it has a duty to do the right thing by a community of which it is a large part of.

No doubt it employs many people who work in the Ortons. How does it think they feel at their neighbourhood being branded in this way?

There are clearly some unpleasant people living in the Ortons, but there are also many thousands of decent, ordinary folk who pay their taxes and don't expect, nor deserve, to be treated like second class citizens.

Are they just to be cut adrift and written off? Who would buy a house in an area where a supermarket won't deliver after 4pm?

The police, city council and Tesco bosses need to get around a table and find a solution. If they don't it will be just another victory for the thuggish minority.

There's trouble at t'mill, Dolly

Think Dolly Parton and a couple of things will probably pop into your mind – but not I suspect the south Yorkshire town of Rotherham. It might be grim oop north but Dolly has chosen the town to introduce her child literacy scheme to our shores.

Quite a coup for a town which – and I speak as one who was brought up among the dark satanic mills of west Yorkshire – lacks a little glamour.

Naturally the town is planning to roll out the red carpet and councillors are clamouring to meet the pint-sized Nashville legend at a lunch in her honour.

So much so they have gone to the extraordinary lengths of putting back a council meeting by one whole hour – yes, that's 60 of your English minutes.

But, it turns out, this is a threat to the fabric of our society.

Over to Independent councillor Tony Mannion. Mr Mannion, who clearly needs to have a word with himself, said.

The full article contains 542 words and appears in Peterborough ET newspaper.
Page 1 of 2

  • Last Updated: 06 December 2007 1:24 PM
  • Source: Peterborough ET
  • Location: Peterborough
 
 

Comment on this Story

 

In order to post comments you must Register or Sign In

 
 
 
  

 
 


Sister Newspapers:
Press Complaints Commission

This website and its associated newspaper adheres to the Press Complaints Commission’s Code of Practice. If you have a complaint about editorial content which relates to inaccuracy or intrusion, then contact the Editor by clicking here.

If you remain dissatisfied with the response provided then you can contact the PCC by clicking here.