Hundreds of 999 calls each summer could be avoided completely with some planning and care, according to the region’s ambulance service.
From June to August last year, the East of England Ambulance Service attended: 4,139 road traffic collisions, 95 incidents involving patients in water, 107 patients who had been exposed to the heat and seven incidents involving barbecue burns and smoke inhalation.
Gary Morgan, head of emergency operation control centres, said most of these were avoidable if people took time to plan ahead properly and also take better care when out enjoying themselves.
He said: “We want families to think about how they’re going to stay safe in the summer as they spend more time together at home or on holiday.
“Children will be out making the most of the school break, and so a reminder to them about road safety, what to do in an emergency, and some basic first aid could really help them think about prevention and care a bit more than they normally might.
Twitter users can follow #999summer for messages and tips for a safe summer.