‘Mobile only’ lane is a world first for Peterborough

The mobile lane being trialed at Queensgate today - April 1.
The mobile lane being trialed at Queensgate today - April 1.
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Peterborough’s Queensgate Shopping Centre is to become the first shopping centre in the world to trial a new ‘mobile lane’; created to prevent mobile-phone-engrossed shoppers from bumping into each other.

Recent national statistics have shown a dramatic increase in the number of pedestrian bumps and near misses caused by people texting while walking. In 2014, figures had increased by 104% year on year, equating to approximately 2500 people reportedly suffering from Mobile Usage Bump (MUB). Now, Queensgate has taken the initiative to prevent unnecessary incidents by introducing the innovative mobile lane.

Sam Eastwood, centre director at Queensgate Shopping Centre said: “There has been a considerable increase in mobile phone usage across Queensgate and especially amongst people walking throughout the centre. Whether they are texting or browsing the internet, they can pose a hazard for fellow shoppers, which is why we have proposed plans to introduce the mobile lane.”

The lane will be approximately four foot wide, offering phone users ample space to pass either side. Once installed, Queensgate will monitor its use and then, if successful, roll it out through the entire centre.

The usage of the mobile lane will be enforced by ‘Lane Spotters’ whose job it is to ensure the safe and free use of the lane whilst educating new users of the rules and purpose.

Shoppers can share their views by visiting the Queensgate Facebook Page at www.facebook.com/queensgate-shopping.