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Peterborough milk carton star Rovyar has something to bleat about
A THREE-YEAR-OLD girl from Peterborough has shown she has “the white stuff” for a starring role on goats’ milk cartons across the UK.
Rovyar Ameer, of St James Avenue, New England, is appearing on 600,000 cartons of St Helen’s Farm goats’ milk during January as part of a long-running campaign run by the Yorkshire-based dairy.
Rovyar was selected for the “cool” role after posting a testimonial on St Helen’s Farm’s website in support of the product.
She said: “I love your goats’ milk, it’s absolutely delicious. My mummy gave me goats’ milk because she says it suits me better than ordinary milk.
“My younger brother has also started to drink your milk and loves it.
“We enjoy eating your cheese and yogurt too and tell many of our friends how delicious your products are. So thank you St Helen’s Farm.”
Rovyar’s mum, Raheela Ameer said the message on the website was just meant as “a bit of fun” and did not expect for her daughter to be chosen to appear on the company’s goats’ milk cartons.
The company has been printing testimonials from customers on its cartons since May 2004.
Mrs Ameer said she was “delighted” Rovyar had been selected.
She said: “She’s very excited. She has been taking the cartons to nursery to show her friends and the nursery staff her claim to fame.”
Mrs Ameer, who works for the prison service, added: “A lot of my colleagues drink goats’ milk and have been saying ‘we have got your daughter in our fridge!’.”
Goats’ milk can be a good alternative for people who cannot drink cows’ milk – one of the most common causes of intolerance, especially among young children, in the UK.
Many people who cannot drink cows’ milk can drink goats’ milk – and claim their intolerance symptoms, such as eczema, asthma and digestive discomfort, are reduced or go away altogether. Mrs Ameer said she found goats’ milk was milder on her children’s digestion and is pleased the exposure is helping to raise awareness about the benefits of goats’ milk.
Younger brother, Romaan (2), is also a fan.
Mrs Ameer said: “He absolutely loves it. He won’t have anything else other than goats’ milk.”
Mike Hind, from St Helen’s Farm, said: “We get lots of requests from our customers to appear on our cartons – and we love reading about their reasons for switching to goats’ milk – whether it’s for health reasons or because they simply love the taste.”
More on dairy animals
ASIDE from cows and goats, many kinds of livestock provide milk used by humans for dairy products.
These animals include sheep, donkey, horse, camel, reindeer, water buffalo and yak.
In Russia and Sweden, moose dairies exist.
Nutritionally, cows’ and goats’ milk is quite similar.
There is less folic acid in goats’ milk than cows’ milk.
All milk, including goats’ milk, is a source of calcium, which is needed for healthy bones.
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Weather for Peterborough
Saturday 26 May 2012
Today
Sunny
Temperature: 11 C to 23 C
Wind Speed: 20 mph
Wind direction: East
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Sunny
Temperature: 10 C to 23 C
Wind Speed: 15 mph
Wind direction: East
