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Cash-strapped smokers who quit to save money in the recession are creating a profitable new market for teeth whitening.

Cash-strapped smokers who quit to save money in the recession are creating a profitable new market for teeth whitening.That’s according to UK franchise guru Freddie Rayner, who this year launched Wow! Smile, a laser teeth whitening franchise.

“Many people who have just quit smoking are treating themselves to a teeth whitening,” he said.

“It’s their way of celebrating their achievement and removing the visible signs that they ever smoked. That’s great news for people who want to successfully start a business in the recession.”

Wow! Smile is Freddie’s latest franchise offering.

He already has 147 franchisees in other industries, serving a total of 12,000 customers a week.

And he added: “It’s always easier to start a business where there is growing demand.

“Right now the non-surgical cosmetic market is where the demand is. It’s growing fast and the businesses that get in early are the ones that will benefit in the long-term.”

Wow! Smile uses the same tried and tested techniques Freddie has perfected with his other franchises, to help new business owners quickly build a profitable business.

It provides franchisees with all of the equipment, training and marketing help to whiten people’s teeth in their own homes.

Freddie says franchisees will get a protected local territory of 100,000 homes, and with just five clients a week, they can earn up to 50,000 a year.


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Thursday 24 May 2012

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