Cambridgeshire police are taking part in a global safety campaign to save children’s lives as part of this week’s THINK! speed operation.
The Global Road Safety Week (which started on Monday, May 4) is calling for action to save children’s lives on roads around the world.
The consequences of a fatal collision for those involved are always life changing.Insp Mark Rogers
To support the #savekidslives initiative the Bedfordshire, Cambridgeshire and Hertfordshire Road Policing Unit will carry out targeted patrols in areas children frequent, like play areas and schools.
The campaign is also being supported by the Cambridgeshire Roads Safety Partnership which has written to local schools encouraging them to get involved in talking about road safety with pupils.
It is also running a competition for school children with a chance to win prizes and have a road safety officer visit the school.
Campaign activity throughout the week will focus on 30mph areas and sticking to the limit.
Insp Mark Rogers said: “Speed is one of the main contributory factors in serious and fatal collisions. You are four times more likely to die if you are hit by a vehicle at 40mph as opposed to 30mph.
“A big part of our work is about education and appealing to the public to do their bit to reduce serious and fatal collisions.
“Global Road Safety Week is focusing on saving children’s lives and this is such an important message.
“The consequences of a fatal collision for those involved are always life changing but when a child is involved it is earth shattering.”
For more information about Global Road Safety Week visit http://www.savekidslives2015.org/.