Software firm is bucking the economic trends
Peterborough-based firm DMC Software Solutions, a multi-million pound software and services provider, is defying current small business trends and "punching a hole" through the current economic downturn with increased marketing and a massive sales drive.
Peterborough-based firm DMC Software Solutions, a multi-million pound software and services provider, is defying current small business trends and "punching a hole" through the current economic downturn with increased marketing and a massive sales drive.Managing director Mike Ramsay is upbeat and positive when he said: "We are bucking the trend, we have increased our sales force and marketing budget and we want to punch a hole through the recession.
"There is no doubt that this is a difficult time for businesses, but there are clear opportunities to be taken."
As other small businesses flail in the current economic climate, DMC is taking a more aggressive stance resulting in 18 per cent increase in turnover and, in particular, a better previous quarter this year than last year. The company has grown every year since it started in 2001.
These results seem incomprehensible as the recession looms, but as other companies diminish their marketing spend and sales drive, DMC has been fighting back and increasing business.
Shrewd business decisions and the firm's lack of borrowed money means that, although difficult, the economy has not crippled or destroyed its moral or business thinking unlike other small businesses that have drowned in debt or made untimely critical business decisions.
You would be mistaken for thinking that DMC was a larger business with the current success but this multi-million pound business is barely seven years old and employs just 50 members of staff.
Its radical and successful approach is mainly attributed to the early '90s recession in which Mike's cleaning company operated on borrowed money and expanded too quickly resulting in company closure.
On this subject, Mike states: "You always sail with the mariner who's been on the reefs before he knows where they are."
He added: "I have learnt many business lessons throughout the highs and lows in the economy, and experience has taught me some vital business survival skills which has made DMC such a success today."
DMC's recent focus has been on product customisation, development and additional services such as IT support, known as TotalCare, and software hosting, Software as a Service.
This approach has ensured that the firm can offer a fully bespoke service enabling customers to specify exact requirements and then to receive appropriate training, after-sales support and additional services.
This positive attitude and successful strategy has ensured that DMC has not only been a regional finalist in the National Business Awards 2008 but, more recently, shortlisted for the prestigious industry category of CRM Reseller at the Software Satisfaction Awards 2008.
Continues on next pageThis nomination further supports DMC's superb customer service record as the Software Satisfaction Awards are based entirely on the views of genuine buyers and end users of business software, not a judging panel.
Mike said: "This is a great honour for DMC as the Software Satisfaction Awards is based on the opinion of our customers. I feel that this recommendation, and our current success in the economic climate, is truly reflective of our dedication as a business to providing the very best in customer service.
"We strive to ensure our clients receive a level of support that is second to none and invest heavily in our employees to make it so."
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