Two Peterborough McDonald’s restaurants are among the first in the country to offer a full table service.
The fast food chain’s branches in Eye Green and Bourges Boulevard have introduced the service following a successful trial in 14 McDonald’s restaurants.
The addition of table service now allows customers the choice when ordering from the tablets in the sites digital kiosks to have their food delivered direct to their table, taking the stress out of ordering and then finding a table when carrying food.
McDonald’s franchisee Matt Jarrett started his career 15 years ago and now runs five restaurants across Peterborough and Cambridgeshire, including the restaurant in Eye Green.
“I am really excited to announce the launch of table service in my Eye Green restaurant,” he said. “All of the new features have been introduced so that we can meet our customers evolving needs and table service is a great example of that. We know that for parents for example, it can sometimes be a stressful experience ordering at the till and carrying food while keeping an eye on children, so table service enables customers to order at the self-order kiosk and then sit down at a designated zone to be served their food.”
“The introduction of table service also means that our people are in front of the counter, serving customers and helping them navigate our digital menu boards for the first time ever. It’s taken our customer service to the next level and our people and customers are have really embraced it.”
The recent investment has seen major changes in front of and behind the counter. This includes the self-order kiosks which give customers the option of a brand new experience when choosing and ordering their food at McDonald’s.
They are able to browse the entire menu and check out the nutritional information of each meal at the same time. Once customers have completed their order, they pay by card or contactless, and then go straight to a designated area of the counter to pick up their order, or take a seat for table service. Paul Pomroy, CEO, McDonald’s UK, said: “The trial of table service in 14 restaurants across England was so successful that I’m delighted to announce that we will be accelerating its roll out across all our newly transformed restaurants in 2016.”
“We’ve listened to customer feedback and know we need to modernise further in order to move the McDonald’s experience on, and remain relevant to the lives of the customers we serve daily. Our converted restaurants like these in Peterborough will deliver a fast and easy experience, aided by digital and traditional ordering points, ensuring we continue to be enjoyed.”
Future innovations being trialled include ordering and paying by smartphone. Customers in some restaurants will also be able to enjoy interactive table-tops games whilst they share a meal and even charge their smartphones using wireless devices.