Peterborough car parts firm seeks to drive ahead with new investment

GSF Car parts at Fengate with staff  Dawn Smart,  Martin Fawcett, Andy Davis and Dean Inskip EMN-150617-152703009

GSF Car parts at Fengate with staff Dawn Smart, Martin Fawcett, Andy Davis and Dean Inskip EMN-150617-152703009

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A car parts retailer in Peterborough has just embarked on a major investment to grow its operations and create jobs.

GSF Car Parts, based in Saracen Way, Newark Road, Fengate, has benefitted from more than £350,000 worth of investment.

Interior of  GSF Car parts at Fengate EMN-150617-152401009

Interior of GSF Car parts at Fengate EMN-150617-152401009

Bosses say the move has been made to ensure the outlet fulfills its potential and is well placed to tackle the growing amount of local competition.

Extra staff will be taken on to handle a surge in inquiries both via the telephone and online.

Online sales at the company have been growing by 100 per cent a year for a number of years.

Much of the new investment is for stock - up from £145,9000 to £340,000 while a further £10,000 has been spent on new fixtures and fittings and a further £10,000 on the installation of illuminated LED signage.

We’re transforming Peterborough because we’ve identified it as a branch with really high potential.

Emma Tiernan, regional sales director

It is a major investment by the UK’s largest privately-owned motor factors in the five-year-old branch.

The signage project saw tube-based fluorescent systems upgraded to state-of-the-art LED technology, in line with the company’s latest corporate image.

Regional sales director Emma Tiernan said: “We’re transforming Peterborough because we’ve identified it as a branch with really high potential.

“The new signs are the clue outside, but inside the changes are huge. We’ve more than doubled the branch’s stock and added skilled new staff.”

She added: “The six-figure stock investment in Peterborough will accelerate both garage trade and retail sales performance.”