Jobs hope as Peterborough agency completes merger

Simon Penson, chief executive of Zazzle Media.

Simon Penson, chief executive of Zazzle Media.

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Peterborough digital marketing company Zazzle Media is seeking to recruit staff after a merger with a leading agency.

Zazzle Media has just agreed a merger with award-winning digital marketing agency Stickyeyes, of Leeds.

Craig Chalmers of Stickyeyes

Craig Chalmers of Stickyeyes

It will create an independent group with three offices, 140 staff and anticipated operating profits for 2015/16 of £3.5 million plus.

Zazzle MD Simon Penson, said: “We’re very excited about the future and we’re immediately hiring, so we want to hear from talented digital brains locally to join the story.”

The city firm employs 40 people who service a range of clients including eBay, AO.com and Mecca Bingo from its London and Peterborough offices.

Turnover for 2014/15 was £2.5 million.

We’re very excited about the future and we’re immediately hiring.

Simon Penson

Stickyeyes has 100 staff and turnover for 2014/15 was £11 million.

Zazzle was advised by Simon Ward at Springboard Corporate Finance and Richard Cox at law firm Browne Jacobson.

Mr Penson added: “It means our existing client base will have access to some of the most advanced digital insight, data and marketing capabilities and will help us compete and deliver campaigns on a much greater scale.

“Zazzle’s long term plan has always focused on being able to offer our cutting edge content strategies to the very biggest brands in the world.

“By combining with Stickyeyes we get to fast track that vision and also plug in years of data experience to push our offering.

“Working within the enlarged group also creates even more opportunity for our most talented people.

Stickyeyes’ chief executive Craig Chalmers will head up the group with Mr Penson joining the Stickyeyes’ executive team.

Both agencies will retain their individual brands and trade independently initially, but expect to collaborate on larger international projects.

He said: “Stickyeyes has always had significant strength in using technology and data to inform our digital strategies for clients and, in combining this depth of data with our collective pedigree in content strategy, production and distribution we’re creating a ‘game-changing’ service offering.

“We already work with brands across 17 countries, but the deal will ensure we’re even better placed to service international brands working in highly competitive multiple territories.

“We’ve always prided ourselves on being flexible to client needs and this acquisition is a confident statement of intent for Stickyeyes and an important milestone in the next stage of our development.”