Jobs are to be created with the expansion of a major store in Peterborough.
Specialist retailer GO Outdoors is opening a new cycling concept in its existing store in the Saville Road Industrial Estate, Saville Road.
Over the past few years, cycling has seen huge growth in popularity from both adults and children,Barry Dunn, head of cycling
The move will create at extra four jobs at the store that opened 15 months ago and currently employs 33 people.
The store currently specialises in selling camping gear, tents, outdoor clothing and footwear and it is planned to open the new cycling concept on Monday.
Now it also plans to offer all the equipment shoppers could need for cycling, stocking everything from adult and children’s bikes to helmets and essential cycling accessories.
Barry Dunn, head of cycling, said: “Thanks to the new department opening, we’ll have the opportunity to bring expertise, passion and most importantly fantastic cycling equipment at great prices to Peterborough.
“From our own award-winning bikes to famed brands including Orbea and Ghost, our range, with a wide offering of clothing and accessories, is set to equip locals with all the cycling equipment they could possibly desire whether they are starting out in cycling or an avid fan.
He added: “Over the past few years, cycling has seen huge growth in popularity from both adults and children, initiated by the Olympics, this interest continues to go from strength to strength.”
The Peterborough opening comes as part of a bigger company plan to roll-out cycling departments in stores across the UK.
Significant investment into the sector has enabled GO Outdoors to create cycling departments across the country.
The new concept store expansion plan will create 120 jobs across the UK.