A wave of enthusiasm for the London Olympics helped sweep Peterborough’s John Lewis store to an impressive sales performance.
Eager anticipation for the games bolstered by royal fever for the Diamond Jubilee celebrations in the run-up to the Olympics, seem to have encouraged shoppers into the Queensgate store.
Tracy Venner, branch operations manger, said: “We’re very pleased with our performance in the first half of the year.
“The Diamond Jubilee and the Olympics helped sales surpass our expectations.”
She said top of the range televisions and audio equipment were a big seller in the six months to the end of July as customers told staff of their desire not to miss a moment of the action and to view it in the best quality.
Mrs Venner said sportswear, figures of the Olympic mascots and other mementoes of the games had sold well.
However, the poor summer, blighted by heavy rain, had seen fashion sales slip.
Mrs Venner’s comments come after John Lewis nationally released its interim results for the half year showing the retailer’s sales have risen to £4.4 billion - up 8.7 per cent on the previous year. Pre-tax profits hit £144.5 million - up 59.8 per cent on the previous year.