Last year, 17 motorcyclists were killed on Cambridgeshire's roads – a total of 23 per cent of all traffic fatalities, when motorbikes make up just one per cent of the traffic on the roads.

The number of serious accidents involving bikers is rising year on year, after just 11 were killed in 2005.

And a further 99 people were also seriously injured in collisions last year.

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Those involved in the fatalities included father-of-three Darren Davies (35), who died in May after being in a collision with a Mercedes on the A47.

Now police across Cambridgeshire are aiming to highlight the joys of riding during the summer, but also bring home some serious safety messages as part of National Motorcycle Week, which aims to promote the benefits of biking.

Casualty reduction officer Pc Tony Barrios said although riding a motorbike could be great fun, it could also be a dangerous past time.

He said: "Motorcyclists are more vulnerable than other motorists, which is why it is so important they stay alert and aware at all times.

"The majority of riders are riding safely; however, one small mistake could prove fatal. It's vital that other motorists remain focused and aware of motorcyclists, through using their mirrors regularly and ensuring they do not make any sudden movements when driving along a road.

"Concentration and anticipation are the qualities of a good driver, and good driving is no accident."

David Sanders, who owns Kawasaki in Lincoln Road, Peterborough, said motorbikes were most popular among the over 30-year-olds and were mostly being sold for leisure purposes.

A keen motorcyclist himself, Mr Sanders was keen to highlight the dangers of misusing a bike.

He said: "The important thing every biker should remember is to stay safe and enjoy it.

"Always respect the speed, the weather and the road conditions and biking is a lot of fun.

"The top speed is not there to be used, it is a machine to be used with respect.

"Nowadays, there are a lot more motorbike training courses available, and bikers should take full advantage of them to improve their skills and safety."

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