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Council leader Cereste hits out at enterprise centre critics

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Published Date:
14 October 2009
A Women's Enterprise Centre could create 150 new jobs a year for Peterborough, according to the city council leader.
Cllr Marco Cereste has come under fire after Peterborough City Council rejected Panasonic's offer to rent the unit at 7, Bridge Street for £50,000 with 15 months rent-free and creating 12 jobs in favour of the new centre, whose aim is to give advice and support to women looking to return to work or set up their own businesses.

The decision has also generated a big reaction from ET readers who have posted over 100 messages on the ET's website, the majority criticising the move.

But Cllr Cereste has branded the criticisms as "short-termist" as the centre was also part of a wider project to regenerate St Peter's Arcade with the council's new Destination Centre and a cafe planned.

He said: "I think it is a very unfair position and unrealistic. If we are successful as the centre in Norwich it could generate 150 jobs for the city in the next 12 months.

"Even if it is about 60 per cent successful then that is still 100 jobs a year. Let's get it all into context. There are lots of other shop units Panasonic can use.

"If we continue to be short-termist in Peterborough, we will end up as we are now with shopping centre shops empty, educational attainment only average and the aspirations of our community no higher than at the moment.

"Wouldn't that be really sad when this tremendous city really deserves the life and vibrancy that other cities have?"

Cllr Cereste added the enterprise centre was earmarked for the site six months ago and council officers' time had been spent securing £400,000 a year from East of England Development Agency for the next two years to run the site.

He said: "Why should Panasonic dictate to the local council what it wants in the city centre?

"We have spent a lot of time developing a scheme that will be of benefit to the city, well beyond the rental we would have for the shop."

But managing director of electrical retailer Bennetts Mike Jones, who is looking to open the store under the Panasonic brand, said their offer was not unreasonable in the financial climate and the council had not been in contact to negotiate further.

He added he did not believe the centre could generate that amount of jobs and called for a meeting with Cllr Cereste to view his business model.

Mr Jones said: "It is easy to say extra jobs would be produced but I would love to see the business model for making those jobs appear."

He added he had been a businessman in Norwich for years and was unaware of the Inspiring Women's Enterprise, which the Peterborough centre will be modelled on.

Your view on the council's decision
A selection of the comments posted on peterboroughtoday.co.uk, add your comment below, email us: news@ peterboroughtoday.co.uk or write us a letter:

Unbelievable. Nice to see the city council being as flexible as ever when it comes to attracting established names into the city.
THE CHIEF

An independent (ie not another Dixons) store wants to open a shop and we get a women's enterprise centre instead? I presume it is council run so instead of making the council money for services its going to cost us money on more staff and pensions.

Are no men allowed there? Lame.
SIMON B

Small independent retailers like Bennetts can not make Queensgate pay but we should welcome them with open arms to Bridge Street.There must be alternative locations for the Women's Enterprise Centre. I just hope that the same people who made this decision have nothing to do with the Women's Enterprise Centre.
FAIR MINDED RESIDENT

So, unsuitable retailers for Bridge Street include a shop selling our national dish and a shop selling quality electrical goods. Suitable retailers include a Women's Enterprise Centre and an unnamed eatery who pulled out at the last minute.
THE FOOL ON THE HILL

Today, I saw a group measuring up and organising the repainting/refitting of this building, therefore it's been a chosen space for some time now. The point that seems to be being missed is really very simple. Bennetts were hired and paid to find a shop for Panasonic to refit and open by Christmas. Bennetts were told at the beginning that this shop (only 1 of 72 empty shops in the city centre) was earmarked for another 'service'. Bennetts then went back to Panasonic to tell them they had found a shop, but when it came to discuss it with the council they were refused.
TWINK

Why does a Women's Enterprise Centre have to be in the middle of a retail environment anyway? Can women not find their way to any location that doesn't have shops around it?
A SEYMOUR

Page 1 of 1

  • Last Updated: 14 October 2009 2:57 PM
  • Source: Peterborough ET
  • Location: Peterborough
 
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boomy,

14/10/2009 11:00:45
Well he would defend the idea wouldn't he - it was his idea!!!! And aren't these estimated 150 jobs exactly that - estimated. In order to create jobs you have to have employers in the city with vacancies - how are you going to get that if you turn away big companies like Panasonic looking to bring new business to the City????? Plus, how dare Cllr Cereste insinuate that the short sighted attitude of the Peterborough public is the cause of the empty units in the City Centre, I believe that is due to extortionate rates and complete failure to support businesses by Peterborough City Council - as the City Council leader I would say that leaves the responsibility quite squarely at his door!!!!!
2

dcmat,

14/10/2009 11:13:40

It’s good to see Mr Cereste is capable of doing the maths.

60% of 150 is 90, or 10% less than his figure of 100.
3

robofpeterborough,

at work, wandering what qualifications you need to 14/10/2009 11:23:48
Surely the Town Councillors should be looking at bringing in big name shops and brands that will attract people to queensgate as a shopping destination !

A womens enterprise centre is a great idea, but there are plenty of offices available across Peterborough !
4

Steeler,

14/10/2009 11:26:13
**He said: "Why should Panasonic dictate to the local council what it wants in the city centre?"**

Because that's what people do these days Marco.

They dictate that an excellent Fish and Chip restaurant is not worthy of the town centre when the community would quite like it.
They dictate that the Cathedral Square should have a water feature when the community things it is a waste of money.
They dictate that 'commercial' premises should be placed in the middle of a retail environment when the community wants to see a vibrant retail atmosphere.
They dictate an icon in the pubs community must be pulled down when the community wants it to stay.

I'm sure others on here will provide you with many other examples of people dictating what others do not want.

In the mean time I'm off to search for who did all that other dictating and come back and enlist your support against that as well.
5

allroundyaxleylad,

Cathedral Square 14/10/2009 11:28:59
It's good to see that DCMAT isn't capable of reading - it says "about 60%".
6

Ma Hubbard,

14/10/2009 11:30:47
@Steeler (#4) Would it be far-fetched to say that the council dictated the appointment of the council leader?

The enterprise centre is worthwhile, but at High Street location? If Cereste cannot see why this is an issue then I would question his suitability to lead the council!
7

The Fool on the Hill,

14/10/2009 11:41:31
The point here that Mr Cereste totally fails to grasp is simple: it's not that having a Women's Enterprise Centre is necessarily a bad thing (although to say the jury's out on its usefulness is an understatement) but that to have Panasonic in this prime city centre location would have been a far better use of available resources. Simples.
8

Ma Hubbard,

14/10/2009 11:42:36
@The Fool on the Hill (#7) I think I would rather have a cabinet full of meerkats than the current lot...
9

kwikimart,

14/10/2009 11:44:55
Muppet.
10

Noodlebar,

14/10/2009 11:45:02
Get him out!
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