The trust would like to encourage as many people as possible to visit the breast care nurses at their stand in Queensgate shopping centre today.

Breast care nurse specialist for the trust Chris Dunham said: “The statistics surrounding breast cancer highlight the reasons why it is so important that members of the public learn more about it, how to spot it, and what action to take if they are concerned.

“One in nine women will develop breast cancer during their lifetime, and each year more than 45,500 women are diagnosed with breast cancer – that is more than 100 women a day.

“Knowing what to look for is paramount in helping to detect breast cancer early, because statistics tell us that early diagnosis and better treatment has led to an 18 per cent fall in breast cancer mortality rates from 1996 to 2005.

“We want to encourage as many people as possible to come and talk to us.”

Breast care nurse specialists Claire Hall and Chris Dunham will be available to talk to members of the public about how they can check their breasts, give people the opportunity to discuss any breast-related concerns they have and advise people.

Breast cancer does not just affect women.

Each year, more than 300 men are diagnosed with breast cancer.

In total, more than 12,500 deaths are caused by breast cancer every year, and the trust is encouraging people to take this opportunity to find out more about the disease.

The Breast Cancer Awareness stand will be located near the glass elevator on the ground floor of Queensgate shopping centre between 9am and 4pm.

Meanwhile, staff at Peterborough and Stamford Hospitals NHS Foundation Trust will be getting themselves in the pink on Friday, October 31.

Hospital staff are being encouraged to wear pink clothing or even dye their hair pink to raise money to help prevent breast cancer.