The sweet smell of success for Tamu in Peterborough

Salim Rehmatullah  at the Tamu Restaurant at Broadway, Peterborough EMN-150317-163645009

Salim Rehmatullah at the Tamu Restaurant at Broadway, Peterborough EMN-150317-163645009

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The couple behind Peterborough’s amazingly popular Tamu dessert restaurant are building on their stunning success - with a second, bigger restaurant in the city centre.

For the time being at least, Saima Shah and husband Salim Rehmatullah are keeping the new location under wraps, but say their current Broadway venue will stay open in the short term.

“Our customers have been amazing and very supportive. This has been very much customer led,” said Saima, “we just can’t get everyone in. The restaurant seats 22 or 23 downstairs with a few more upstairs, and 70 per cent of feedback forms we have handed out said we needed bigger premises.

“We have been planning this now for some time and it is a big investment. We are taking it very seriously - size and location were very important - and we are in talks with interior designers and will be led by them. We want everything to be just right.

“ We expect to be open in June and will be able to seat 60 all on one floor.

“The concept will not change - a dessert restaurant that will be fun and accommodating for families with children, informal, casual, comfortable, somewhere to come and relax and indulge.

A dessert restaurant that will be fun and accommodating for families with children, informal, casual, comfortable, somewhere to come and relax and indulge.

Saima Shah

“As for the Broadway restaurant, well its location suits a lot of people so we will see how it goes for six months.”

It is an incredible success story given that both Saima and Salim come from business-led careers with no experience of the food and drink trade.

Salim has previously lived in Belgium and it is there they came up with the idea for Tamu, taking up the very European liking for sweet things and late night coffee.

Leaving nothing to chance, Saima went to work in a creperie in the south of France and they visited America to see what they do before opening up just over a year ago - much to the delight of their many supporters who will soon also be able to buy a Tamu brand of frozen yoghurts to take home.