Big name dessert lounge lined up for Peterborough

An artist's impression of how the dessert lounge could look.
An artist's impression of how the dessert lounge could look.
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Diners with a sweet tooth who enjoy what is offered in dessert lounges could be in for a treat.

Tamu - named last month as the Peterborough Telegraph’s Cafe of the Year - has enjoyed a great deal of success since opening on Broadway last year, selling waffles, crepes, pancakes, sundaes and gelato.

Salim Rehmatullah  at the Tamu Restaurant at Broadway, Peterborough EMN-150317-163656009

Salim Rehmatullah at the Tamu Restaurant at Broadway, Peterborough EMN-150317-163656009

Now leading dessert lounge brand Creams is close to opening a trendy cafe in what was until recently the North Street Courtyard Bar, and before that home to the original Clarkes restaurant in 2011.

Creams only launched in 2008, with its first franchise opening two years later - and now boasts more than 20 stylish and attractive outlets with dine in and takeaway elements and more in the pipeline.

The decor and theme of all the franchised cafes is based around 1950s retro Americana, with the black and purple colour scheme and distinctive lighting adding a trendy cutting edge to the design and feel.

They each boast more than 30 different flavours of freshly made gelato, American-style waffles and crepes served in many sweet variations. That is complemented with Fair Trade coffees, sundaes, smoothies, juices and desserts.

A major refurb of the one-time Masonic Hall building which fronts Lincoln Road, is necessary to fit in with the Creams brand, and the city’s planners have been asked to consider changes that involve windows at the front being replaced with bifold doors with fabric awnings and a number of illuminated signs.

It will be good to have competition, says Tamu dessert parlour boss

Salim Rehmatullah opened his dessert lounge, Tamu, in Broadway, in the first half of 2014 and has gone from strength to strength.

He identified a gap in the market and launched the city centre’s only such establishment - and hasn’t looked back.

He is in the process of opening a new, bigger version of Tamu (the current venue only seats a little over 20 diners).

He welcomed news of the potential arrival of a Creams outlet as good for business all round.

“If it happens, what it will do is create awareness of the dessert lounge offering in Peterborough,” he said.

“For me, competition is a good thing, I think it will benefit the industry.

“It is not right that people’s experience is based on just one business.

“When people are trying something different, I think they appreciate it if there is more than one alternative on which to base their expectations.”