I have personal experience of similar heckling. Twice at the Posh, and once at Norwich City. I was introduced on to the pitch, only for thousands of voices to join as one in a deafening enquiry as to who on earth I was. Only with more swear words.

Anyway, for his motives on Jamie's Ministry of Food, I just wonder if Saint Oliver really does have a genuine regard for the people of Rotherham's eating habits. Or is he just chasing the inevitable financial spin-offs? (There is a book available.)

Jamie told us that Rotherham is the fattest region in England, full of toothless kids living off kebabs and fizzy drinks. His mission then, which looks a tall order to me, is to set up a Yorkshire pyramid cooking cult. He teaches eight local parents to cook some basic dishes (like meatballs or curry) and they each teach two more, who then do the same. And pretty soon, he hopes, every household in Rotherham is eating better.

Fine, in theory, but not in reality, mainly due to his choice of cooks. His initial eight are nothing more than lazy, unhealthy, time-wasting slobs. We saw Natasha, who feeds her kids on take-aways every day. And Clare, who lives on chocolate and crisps, and asked Jamie, while watching the meatballs in tomato sauce, "does it always bubble when it boils?"

One things for sure, Jamie knows how to pick 'em. And while he did his best to make excuses for them with some sincere anger, this ignorance and laziness somehow made us feel a bit better about our own eating habits. I'm certain the people of Peterborough are not as slobby, or as obese, as those in Rotherham… are they?

I know the Government is spending huge amounts on trying to lower the obesity rates, especially in our kids, and while Jamie might be doing his best to extinguish fat people in Rotherham, isn't he missing the point?

Instead of teaching his meatball recipe to as many fatties as he can find, shouldn't he be aiming his anger at those more directly to blame… the supermarkets? Their role in pushing convenience food, and high sugar snacks to the poor, is huge. They play a major role in determining the nation's health.

But I can think of two reasons why this might not happen. Firstly, it would make boring telly, and it would produce a boring spin-off book. And secondly Jamie earns a million pounds a year from his advertising deal with Sainsbury's.

Elsewhere online:
Jamie's Ministry of Food website.