They say good advice passes from one generation to the next but 18-year-old Beth has gone to great lengths to make sure others share the benefits of her father's wisdom.

The graphics student at the College of West Anglia, Isle Campus in Wisbech has captured her dad's first-hand experiences and advice as a Wisbech firefighter to send out the dangers of drink-driving on 100,000 beer mats, which will be distributed across Fenland pubs.

As part of her B-TEC graphics course at the college, Beth's mats are designed to be looked at by people who could be tempted to have "one for the road."

They work by catching the drinker's eye and reminding them about the consequences of going over the legal limit.

Beth has made five designs, based on each beer company's logo and catchphrase, including Carlsberg, Fosters, Carling, Stella Artois and Wisbech-based brewery Elgood's, who are famed for their local brews and liked the design so much they agreed to print a total of 100,000 of them.

One design features the traditional Elgood's dog with a key in its mouth, but instead of a house key, it's running off with a set of car keys instead. Underneath are the words "Man's best friend for a reason. Don't drink and drive."

Beth said: "It only started out as a college project. I never imagined it would take off like this.

"The Elgood's team were very supportive and with their help I can give my future design career a headstart. My thanks go out to them.

"I'm just glad I've got the chance to hopefully make a difference and be part of the solution to this problem."

Beth's dad, Adrian said this is not the first time Beth's graphics design skills have come in handy as she also designed the poster for last year's fire station Open Day at Wisbech.

He said: "When she told me about her latest design brief for a community safety theme which involved drink driving, I knew we could make good use of it here in Fenland.

"We worked jointly with Elgood's to bring about this strong product that we think will really help get the message across about the dangers of drink-driving in Cambridgeshire."

Director at Elgood's Brewery Jennifer Everall said: "We were very impressed with Beth's work. The design has produced an innovative way of keeping the "don't drink and drive" message at the forefront of people's minds."