"EVERYONE in the company is really proud to have won the award," is Peterborough Audi's head of business Simon Holdich reaction to a great achievement. Simon leads by example – "if I care, everyone else will."

Peterborough Audi is part of Boroughbury Garage Ltd, a family-run business, which has been trading in Peterborough for nearly 60 years.

A crucial part of its customer care policy is to ensure it doesn't give existing customers a reason to leave the brand by giving them proper love and attention.

It ensures that every visitor to its premises in Werrington, whether it is purchasing a light bulb, having a service on their 10- year-old Audi or buying a car, goes away with a good feeling.

Over the last few years, customer expectations have increased and Peterborough Audi recognises it cannot stand still but has to improve all the time.

Another aspect of its customer care policy is that it does the basic things well, it has a culture inbred in its staff ensuring they all really care and are prepared to go that extra mile.

Highly Commended:

GLOBAL Rebar Services (GRS) is a specialist machinery company with workshop, office and showroom facilities in Peterborough.

The company was established in 1996 by local businessman John Smith – his service proposition was simple "to provide the best possible service, the type of service that he wished he could receive every day."

One of its customers once said GRS's customer service was so strong it should guarantee it. So it did. It's unique Service Guarantee gives customers complete peace of mind that the company engineers will be there whenever they are needed.


Operating in the personal finance industry Rockingham Retirement is completely dedicated to providing retirement solutions on a direct offer or advice basis.

Its customer service strategy is at the heart of the organisation with all employees trained from day one to contact the customer as soon as an enquiry is made and to have their options made available to them as soon as possible. As of September this year, three staff members began their NVQs in Customer Care and Business Administration through Stamford College, and the company is progressing towards 50 per cent of its workforce achieving Corporate Chartered status.