Colleagues pulled out all the stops on Peterborough’s Children’s Day – a joint initiative created by the NSPCC and local radio station Hereward FM.

The aim of the day is to create awareness of the projects which both organisations carry out in the local area, and to raise much-needed funding for both the NSPCC and Hereward Radio’s own charity, Hereward Kids.

Employees from across BGL’s Peterborough locations, which include its head office in Orton Southgate, the IT department in Lynchwood and Fusion Contact Centre Services, in Bretton, all dug deep into their pockets in the name of charity.

Activities throughout the day were organised by the group’s charity GIVE committees, which have a presence at each site.

In addition to being allocated £400 a month to spend on local worthy causes, the committees help to arrange fund-raising events and volunteer activities.

There was a wealth of activities available on the day which proved to be immensely popular – such as cake and sweet stalls, a raffle and guess the baby photos.

For those who were competitively-minded, there was a biscuit and egg decorating contest, Giant Connect Four championship and a Playstation driving game.

One of the divisions set up a car wash and valet service, which was booked out all day and raised almost £350 alone. The day was brought to a close with a visit by Hereward FM’s Black Thunder vehicle.