Advertise on our Web site
Advertising online is different to advertising in print, but it offers an additional cost-effective method of targeting potential customers and creating valuable brand awareness for your business.
The majority of online advertising options work on a cost-per-thousand structure or CPM basis.
You can book ad impressions in the form of banners, skyscrapers or MPUs across our network, however many impressions you book will be shown across our network, managed using DART software (owned by Google).
You can receive a click-through rate report to give an indication of the response to your campaign. Click-through rates offer a direct response measurement, but in the age of interactivity, the click-through rate is not the sole measure.
"Click-through rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown (impressions) via Google search only. Your ad and keyword each have their own CTRs, unique to your own campaign performance." Source: Google AdWords
Advertisers need to build a relationship with their brand and customers through awareness.
Typically across Peterborough Today or our Jobs Today, Property Today, Local Pages Today or Motors Today sites you will book a minimum of 10,000 ad impressions over a month as Peterborough Today alone has over 1 million pages viewed every month.
PeterboroughToday.co.uk had 144,260 unique visitors and 1,312,514 pages viewed during July 2008 (source Webtrends 8).
Targeting your campaign is important, it is all about reducing wastage, pinpointing your target audience to maximise brand awareness and sales message.
Main types of advert available
Banner:
A Banner advertisement appears in a prime position at the top the page maximising the presence of your business.
Being one of the first items seen on a page they immediately attract attention and offer a cost effective way of driving extra visits through your website, with a direct link from the banner advertisement. They especially benefit from a strong creative and call for action.
Banners cost £12 per thousand (CPM) ad impressions.
Skyscraper:
A Skyscraper advertisement appears on the right hand side of every page and its position and length ensure that it is the most dominant advert on the page.
A larger area provides space to include more information than a banner.
A Skyscraper can be static or animated, with up to four frames of animation. By dominating the page a Skyscraper is an excellent way to promote a number of products plus providing a direct link through to your website.
Skyscrapers cost £14 per thousand (CPM) ad impressions.
MPU:
An MPU (Mid Page Unit) advertisement appears within the flow of content on the pages, they appear within stories longer than 400 words.
Their position ensures your ad will stand out ensuring viewers are very likely to see your business
They are often used to house streaming video segments due to their large window dimensions, and are also an excellent medium for Flash and video creative.
MPUs cost £18 per thousand (CPM) ad impressions.
Local Pages Today:
Our national business directory offers a number of options for your business.
Get your business listed (or your listing updated). Submit your listing at www.localpagestoday.co.uk.
Different packages/prices...
More commercial opportunities
Million Pixel Page:
Your business logo can appear online for a whole year linking straight through to your website.
This is a great way to get your brand into our market.
Million Pixel logo dimensions: 1 block is 100px by 50px.
Price: £8.30 per month per block (that's £100 for a whole year!)
Sponsorship:
You could also sponsor our site or our weather content. Find out more (contact link)
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Important tips for online advertising
Focus on a clear message - what is important; what is the message your delivering?
You can choose to advertise on particular days of the week and times of the day if relevant to your campaign or audience.
Supplying us artwork:
If sending files for your skyscraper, banner, MPU, Local Pages listing or Million Pixel Page logo:
Provide all pictures and text in digital formats where possible.
Supply a live website or specific page address (URL).
If animation is required we need what should should appear on each frame (maximum of 4).
Supplying your own creative:
For skyscrapers, banners or MPUs please supply in GIF or Flash format. Business logos/images can be in jpg or gif format.
If you are supplying a Flash creative you must ensure that the link to your website is separate from the creative. The advertisement should be supplied as a single SWF file.
Specifications:
All online advert creatives should be 72dpi for displaying on screen.
Banner: 468px (pixels) wide by 60px high.
Skyscraper: 120px by 600px.
MPU: 300px by 250px.
E-mail or send us the above in digital format on disk to your sales representative at The Evening Telegraph.
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