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A tour of The ET: Advertising department


For Local Newspaper Week 2008, we take you behind the scenes at your local newspaper.

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Advertising manager Richard Duxbury and his merry men and women sell advertising and sponsorship within the daily paid-for The Evening Telegraph, our website, peterboroughtoday.co.uk, the weekly free Peterborough Citizen and the weekly free commuter title, City Lite.
In addition, the team also sells four monthly community titles across the region.

The department is broken down into eight category teams ranging from property and motors to display, ents, other classified, artists and administrative support.

A
s you would imagine on a daily paper, the environment is fast-paced, with lots of deadlines every day.

Spirits are kept high with games of bingo, themed sales days and some excellent spot prizes.

The ad guys work very closely with other departments, and has had great success over the last three years.

When things get tough, the team can always be relied upon to use their hard work and creativity to get the cash flowing in.

See more of our feature: Take a tour of The ET
For Local Newspaper Week 2008, we take you behind the scenes at your local newspaper.

7 May 2008

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The full article contains 197 words and appears in Peterborough ET newspaper.
Page 1 of 1

  • Last Updated: 07 May 2008 11:52 AM
  • Source: Peterborough ET
  • Location: Peterborough
 
 
  

 
 

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